Imaginings Wordpower & Design Concepts

 

Regardless of the nature of your business, finding new clients and sustaining strong relationships with each should be important elements in your strategic planning, and your focus in daily operations. Attracting business through an individual ad or commercial is only part of the equation in successful advertising and promotion. Providing a positive and memorable experience for newcomers and regular visitors to your office, store-front and website is also vital to encouraging a desire to interact with you repeatedly. The following list can help you in reviewing aspects of your operations and promotional planning.

ESTABLISH & STRENGTHEN YOUR CORPORATE BRANDING
~  Consistently use your logo and slogan (limit of one each) to reinforce branding identity.

~  Utilize corporate colors when possible (allowing for differences in print and Internet identification coding).

~  Employ your corporate font where appropriate; coordinate with others that are easily read in both hardcopy and on-line formats.

SCHEDULE MOST ADVERTISING & PROMOTION BY THE YEAR
~  Analyze past advertising to determine successful content and design elements.

~  Seek optimal times and venues to yield measurable results from advertising investments.

~  Choose promotional programs to attract new clients plus reward incentives for established clientele.

~  Add a new promo element yearly that enhances community and/or non-profit interaction.

~  Do allow for unexpected promotional opportunities in your annual budget.

HARMONIZE PROMOTIONAL MATERIAL
~  Consistently use the same version of logos for all signage, communication and promotion.

~  Harmonize tones and shades of colors, throughout signage and all promo materials.

~  Encourage all staff, volunteers and supporters to employ the same language when describing your organization, your operations and special events.

GROOM FACILITIES (PHYSICAL & VIRTUAL) FOR SUCCESS

~  Consider the fact that facilities reflecting your industry will reinforce a client's positive response to your advertising and promotional events.

~  Signage should mirror all other branding elements and be maintained to look fresh.

~  Ensure that on-site and voice phone conversations, plus voice messaging is welcoming and helpful.

~  Establish professional standards for appearance (yes, it can be casual in style) and behavior of staff and volunteers that reflect and reinforce your desired image.

For further ideas for enhancing self-promotion, please visit the following pages: Branding Strategies, Media Release Samples, Event Overview Checklist and Display & Staging.

A Glimpse of Imaginings' Design Aesthetic
What seasonal, special event or ad-driven accents will
encourage your clients and other visitors to linger awhile?


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