The measure of a successful
writer is a blend of savvy and aptitude that energizes mere words
and stimulates an audience to absorb the full scope of the
message--Balancing their creativity with the goals of a project,
they apply time-honed skill in research, analysis of the facts and
application of their unique writer's voice.
THE POWERFUL SKILL OF YOUR
PROFESSIONAL WORDSMITH
Success in writing draws on more than an ability to apply grammar
rules. When you need to make a dynamic statement, consider having a
professional wordsmith bring form and function to your vision. He or
she will help you immediately capture the eye and mind of your
target audience.
WHAT CAN A PROFESSIONAL WORDSMITH
OFFER YOU?
Clarity of Vision and Revision. An investment of time and other
resources in research, writing, and editing justifies a full
commitment to excellence. Regardless of the origins, focus or
breadth of a writing project, your professional wordsmith will
dedicate him- or herself to producing excellence in ad copy as well
as a ghost-written novel.
Fluid Language Skills. Often, these are heightened by experience in
public speaking, the performing arts, and/or knowledge of the
structure and applications of at least one foreign language.
Rich Topical Knowledge. This can only be gained from focused
research and analysis--and that means more than 10 minutes on an
Internet search engine. In addition to general background
information, a wordsmith will research respected industry materials
and publications to clarify how specialists have previously
addressed a subject.
Ensure Relevance to the Target Reader, Viewer or Listener. A truly
successful writer must know the demographics of members of the
target audience. What are some of the characteristics of their
backgrounds? How knowledgeable might they be about the topic? Will
they expect to be educated or demand to be entertained? If the goal
of the writer is to educate, how can the material be presented to
ensure it is appropriately absorbed? Should the audience be
motivated to take some action?
Timely Attention. Professional writers, like retail marketers, focus
on content and style, PLUS the element of time in potential
publication of their work. Greeting cards, holiday-themed stories,
popular seasonal topics all require attention to timing by the
writer who seeks a positive response from a potential publisher.
Encourage Recycling. Evaluating both short- and long-term potential
can yield unforeseen benefits. In short, a writer is always
considering whether a current project can be repurposed. Can the
material from one project be offered in a series of sequential
articles, news stories, or editorials? Both writers and their
employers may want to consider whether a piece can be modified to
meet the requirements of multiple venues. Reviewing previous
promotional materials may prove beneficial to both commercial and
non-profit organizations.
To strengthen the
impact of a presentation,
select images that will highlight, not detract from, your words
