A WORDSMITH'S VALUE
Analysis ~ Research ~ Writer's Voice


       The measure of a successful writer is a blend of savvy and aptitude that
       energizes words and stimulates an audience to absorb the full scope
       of the message--Balancing their creativity with the goals of a project,
       the professional wordsmith applies time-honed skill in project
       analysis, research, within the framework of their unique writer's voice.


THE SKILLS OF A PROFESSIONAL WORDSMITH

       

        Success in writing draws on more than an ability to apply grammar rules. When you
        need to make a dynamic statement, consider having a professional wordsmith bring
        form and function to your vision.  He or she will help you immediately capture the eye
        and mind of your target audience.


WHAT CAN A PROFESSIONAL WORDSMITH OFFER YOU?

​      

        Timely Attention  
        The professional writer will know how to help you motivate your target audience 
        to take action when and as necessary.  Ads and commercials are often centered on
        special offers linked to a deadline.  Even non-commercial projects demand attention 
        to the element of time--if only with regard to the publishing schedule of the project.  
        Greeting cards, holiday-themed stories, and seasonal topics all require concern for 
        timing when their creator is seeking a positive response from potential publishers.


        Clarity of Vision and Revision 
        An investment of time and other resources in research, writing, and editing justifies
        a full commitment to excellence in every writing project.  Regardless of the origins,
        focus or breadth of a composition, your professional wordsmith will dedicate him-
        or herself to producing the same degree of excellence in ad copy, an historical article,
​        or a ghost-written novel.

 
        Fluid Language Skills

         A professional writer often has heightened language skills gained by experience in
         public speaking and the performing arts.  Many also have knowledge of the structure
         and flow of at least one second language, which enhances their abilities within their
         first.

         Rich Topical Knowledge  
         A deep understanding of any given topic can only be gained from focused research
         and analysis.  This requires more than ten minutes of glancing through the offerings
​         of an Internet search engine.  In addition to general background information, a
         wordsmith will research respected industry materials and publications to clarify how                  specialists have previously addressed a subject.

 
       Focus on the Target Reader, Viewer or Listener  

         A truly successful writer must know the demographics of the target audience:
         What are the key characteristics of their backgrounds?  What might
         they already know about the topic?  Will they expect to be educated?  Or, will they 
         demand to be entertained?  If the goal of the project is to educate, the professional

         writer will know how to present the information in a way that it can be appropriately                  absorbed by the majority of their audience. 

     
   Content Recycling  

         Evaluating both the short- and long-term potential of a project can yield unforeseen                  benefits.  Writers, as well as their employers, should consider whether a composition 
         writing can be modified to meet the requirements of multiple publishing venues.  
         Obviously an advertisement can be adjusted for new promotional campaigns. 
         Likewise, depending on the issue of copyright, lengthier text could be offered to
         media outlets as news stories, or expanded to a series of  articles, or even a book. 


       




​To strengthen the impact of a presentation, 
select images that will highlight, not detract from, your words.​


​​​Our goal is to help you manifest success beyond your vision!
For tips to strengthen your own wordsmithing skills, please visit Jeanne's blog:
Blog.ImaginingsWordpower.com 








Copyright 2015 @ Imaginings. All rights reserved.

Copyright 2015 @ Imaginings. All rights reserved.