​​        Many variables affect perception of color.  When viewed under varied lighting, a                   color sample's tone (intensity of color) or shade (how bright a color is) is perceived.                 Another aspect of color perception lies in the effects of color layering.  And, while
        a designer may adhere to the few colors designated as "
web safe," variations in
        monitor settings prevent absolute uniformity in how myriad viewers will experience
        color on a website.  Even in hardcopy printing, variations occur because of batches
        of ink and toner, the moisture content of paper, and production executed on                           innumerable types and conditions of equipment.

        For impactful branding,
harmonize what you like with what is appropriate to your          industry, the current era (unless your enterprise is retro-oriented), and your physical               location...if you are identified with a particular region.  Regionalism may seem an                   unusual issue to consider, but examining the color of green alone demonstrates my                 point.  Growing up in Oregon, I was accustomed to the dark green of Douglas fir trees             and the mosses that grow on them.  When I moved to Hawai'i, the green of palm trees
        seemed pale in comparison, even when allowing for the bright island sun. As my                     perception of "normal" shifted, the greens of Oregon seemed dark and gloomy.  Later,
        in Rhode Island, I rediscovered the dark greens of my childhood, plus the blue-green
        of New England shoreline grasses. In Arizona, the array of green is rather mixed,                     depending on topography, season and the amount of rainfall.

        Regional differences are actually valued by the
Black Hat sub-discipline of Feng Shui,             the traditional Chinese philosophy for maximizing the harmonious use of space.  

        Unlike the United States, which finds "greenbacks" and the color green to represent                 monetary value, China associates the color red with financial and general prosperity.               Envelopes containing money, (red packets) are traditionally distributed at weddings, 

        New Year celebrations, and as employee appreciation gifts. You can explore the

        Internet about the significance of color through time and culture.  Additional discussion           of the impact of color is included on our Wearing Your Brand page. Examples of                     applications of color palettes may be seen on our Display & Staging page..

        The flowing samples demonstrate how a color palette can be used within a cohesive
        branding program.  To help you see how graphic art treatment impacts design, the                 lettering I have used is presented in the 
Peignot font.  Please note that while shades               of silver usually blend, the variety of tone and shade in gold colors often clash.  

        Copper and bronze colors vary so much I avoid using them.  When working with your               professional printing service, be specific about the quality and impact of shade and

        tone you seek--if not the precise identifying number of specific colors you want.  You               should be offered an opportunity to preview layouts prior to hardcopy printing. 


~ BASIC RED PALETTE,  "websafe" colors: "Maroon," "Goldenrod" and "Black" on "Floral White" 

~ UMBER PALETTE,  on crackle background; accents of black, gold and purple 

~ CRANBERRY PALETTE,  on crackle background; with black, gold, and silver on pale gray 


​~ BASIC GREEN PALETTE, with web safe colors: "Dkseagreen," "Seagreen,"

"Saddle Brown," "Goldenrod" and "Black"

~ MUTED GREEN PALETTE, shades of slate, celadon, gray, and silver

~ SOFT TEAL GREEN PALETTE,  accents of blue, purple, plum and gold on mottled green


~ BASIC BLUE PALETTE, with "web safe" colors: "Midnight Blue," "DkGoldenrod" and

"Silver" lettering on "Midnightblue" and "Aliceblue" center.

~  TEAL BLUE PALETTE,with swirled teal, bands of gold, brushed silver accents,

and silver and cranberry on ivory center.
~  SWIRLED BLUE BACKGROUND,with multi-colored and silver bands;

multicolored lettering on ivory center.

Have you had your color today? Put a bouquet of flowers on your desk,

or wear a colorful scarf or tie!


Copyright 2015 @ Imaginings. All rights reserved.

Copyright 2015 @ Imaginings. All rights reserved.