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It's More Than Strategic Ads


Attracting business through ads, commercials, and discount programs are key 

elements in the equation of a successful promotional campaign. Once a

client arrives at your door, it is vital to a establish a strong relationship with them.

One way to do this is by providing a positive and memorable experience for

each person who visits your office, storefront and/or website. The following list can 

help you review the effectiveness of your daily operation, as well as your

strategic planning for success in branding and promotion.


~ Consistently use your logo and slogan to reinforce branding identity.
[Limit yourself to one of each, although elements of a complex logo can be utilized separately]

~ Utilize corporate colors whenever possible.
Allow for differences in print and Internet identification coding.

Employ your corporate font where appropriate. Coordinate with others as necessary to achieve easily read text in both hardcopy and on-line formats.


~ Analyze past advertising programs to determine successful content and design elements.

~ Seek optimal times and venues to yield measurable results from your advertising investments.

~ Choose promotional programs that will attract new clients while offering reward incentives for established clientele.

~ Add a new promo element yearly that will enhance your community and/or non-profit interaction.

Do allow for unexpected promotional opportunities in your annual budget.


~ Consistently use the same version of your logo for all signage, communication, and promotion.

~ Harmonize tones and shades of colors throughout all types of signage and promotional materials.

Encourage all staff, volunteers, and supporters to employ the same language when describing your organization, your daily operation, and special events.


[That's virtual as well as physical]

Innovation is lovely, most of the time.  But consider the fact that facilities reflecting standards in your industry will reinforce a client's positive response to your advertising and promotional events.

~ Signage should mirror all other branding elements and should be well maintained.

~ Ensure that on-site and telephone conversations, as well as your outgoing voice mail message, are welcoming, positive, and helpful.

~ Establish professional standards for appearance--even if casual is your style--and the behavior of staff and/or volunteers to reflect and reinforce your ​desired image.

For further ideas for enhancing self-promotion,visit:  

Branding Strategies

Media Release Samples

 Event Overview Checklist