Copyright 2017 @ Imaginings. All rights reserved.


For help with wordsmithing skills, visit 
Blog.JeanneBurrows-Johnson.com
To learn more about the

Natalie Seachrist Hawaiian Mysteries

and my other projects as an author, visit 
JeanneBurrows-Johnson.com​​


SYNCHRONIZED PROMOTION

It's More Than Strategic Ads

Attracting business through ads, commercials, and discount programs are key elements in the equation of a successful promotional campaign. Once a client arrives at your door, it is vital to a establish a strong relationship with them. One way to do this is by providing a positive and memorable experience for each person who visits your office, storefront and/or website. The following list can help you review the effectiveness of your daily operation, as well as your strategic planning for success in branding and promotion.


STRENGTHEN YOUR CORPORATE BRANDING

~ Consistently use your logo and slogan to reinforce branding identity.
[Limit yourself to one of each, although elements of a complex logo can be utilized separately]

~ Utilize corporate colors, allowing for differences in print and Internet identification coding.
~
Employ your corporate font where appropriate, coordinating with others to achieve easily read text in both hardcopy and on-line formats.


SCHEDULE ADVERTISING & PROMOTION YEARLY

~ Analyze past advertising programs to determine successful content and design elements.

~ Seek optimal times and venues to yield measurable results from your advertising investments.
~ Choose promotional programs to attract new clients while offering reward incentives for established clientele.
~ Add a new promo element yearly that will enhance your community and/or non-profit interaction.
~
Do allow for unexpected promotional opportunities in your annual budget.

HARMONIZE PROMOTIONAL MATERIAL

~ Consistently use the same version of your logo for all signage, communication, and promotion.
~ Harmonize tones and shades of colors throughout all types of signage and promotional materials.
~
Encourage all staff, volunteers, and supporters to employ the same language when describing your organization, your daily operation, and special events.

GROOM FACILITIES FOR SUCCESS

[That's virtual as well as physical]

Innovation is lovely, most of the time.  But consider the fact that facilities reflecting standards in your industry will reinforce a client's positive response to your advertising and promotional events.
~ Signage should mirror all other branding elements and should be well maintained.
~ Ensure that on-site and telephone conversations, as well as your outgoing voice mail message, are welcoming, positive, and helpful.
~ Establish professional standards for appearance--even if casual is your style--and the behavior of staff and/or volunteers to reflect and reinforce your ​desired image.


For further ideas for enhancing self-promotion, visit:  

Branding Strategies

Media Release Samples

Event Overview Checklist​​​​