Copyright 2015 @ Imaginings. All rights reserved.

Copyright 2015 @ Imaginings. All rights reserved.


SYNCHRONIZED PROMOTION

It's More Than Strategic Ads

 

Regardless of your type of organization, sustaining strong relationships with
each new and returning client should be an important element in your 
strategic planning
--and the focus of your daily operations.  Attracting
business through ads and commercials is only part of the equation for successful
promotion.  Providing a positive and memorable experience for visitors to your
office, storefront and website, is also vital.  The following list can help you in
reviewing your daily operation and promotional planning.


    ESTABLISH & STRENGTHEN YOUR CORPORATE BRANDING
       
~  Consistently use your logo and slogan (limit of one each) to reinforce
             branding identity.

       
~  Utilize corporate colors when possible (allowing for differences in print
             and Internet identification coding).

       
~  Employ your corporate font where appropriate; coordinate with others
             that are easily read in both hardcopy and on-line formats.

    SCHEDULE MOST ADVERTISING & PROMOTION BY THE YEAR

       ~  Analyze past advertising to determine successful content and design
             elements.

       
~  Seek optimal times and venues to yield measurable results from
             advertising investments.

       
~  Choose promotional programs to attract new clients plus reward
             incentives for established clientele.

       
~  Add a new promo element yearly that enhances community and/or
             non-profit interaction.

       
~  Do allow for unexpected promotional opportunities in your annual
             budget.

   HARMONIZE PROMOTIONAL MATERIAL
     
~  Consistently use the same version of logos for all signage,
            communication and promotion.

     
~  Harmonize tones and shades of colors, throughout signage and all
            promo materials.

     
~  Encourage all staff, volunteers and supporters to employ the same
            language when describing your organization, your operations and
            special events.

   GROOM FACILITIES (PHYSICAL & VIRTUAL) FOR SUCCESS
      
~  Consider the fact that facilities reflecting your industry will reinforce
            a client's positive response to your advertising and promotional events.

     
~  Signage should mirror all other branding elements and should be well
            maintained.

     
~  Ensure that on-site and telephone conversations, as well as your
            outgoing voice mail message, are welcoming, positive and helpful.

     
~  Establish professional standards for appearance--even if casual in style--
            and behavior of staff and/or volunteers that reflects and reinforces your
​            desired image.


For further ideas for enhancing self-promotion, see:  
Branding Strategies, Media Release Samples, Event Overview Checklist
and
Display & Staging.


To strengthen your wordsmithing skills, visit Jeanne's blog:

Blog.ImaginingsWordpower.com