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For help with wordsmithing skills, visit 
Blog.ImaginingsWordpower.com

​To learn more about the

Natalie Seachrist Hawaiian Mysteries

and my other projects as an author, visit 
JeanneBurrows-Johnson.com​​


Copyright 2017 @ Imaginings. All rights reserved.

SYNCHRONIZED PROMOTION

It's More Than Strategic Ads

 

Attracting business through ads, commercials, and discount programs are key 

elements in the equation of a successful promotional campaign. Once a

client arrives at your door, it is vital to a establish a strong relationship with them.

One way to do this is by providing a positive and memorable experience for

each person who visits your office, storefront and/or website. The following list can 

help you review the effectiveness of your daily operation, as well as your

strategic planning for success in branding and promotion.


STRENGTHEN YOUR CORPORATE BRANDING


~ Consistently use your logo and slogan to reinforce branding identity.
[Limit yourself to one of each, although elements of a complex logo can be utilized separately]


~ Utilize corporate colors whenever possible.
Allow for differences in print and Internet identification coding.

~
Employ your corporate font where appropriate. Coordinate with others as necessary to achieve easily read text in both hardcopy and on-line formats.


SCHEDULE ADVERTISING & PROMOTION YEARLY


~ Analyze past advertising programs to determine successful content and design elements.

~ Seek optimal times and venues to yield measurable results from your advertising investments.

~ Choose promotional programs that will attract new clients while offering reward incentives for established clientele.

~ Add a new promo element yearly that will enhance your community and/or non-profit interaction.

~
Do allow for unexpected promotional opportunities in your annual budget.

HARMONIZE PROMOTIONAL MATERIAL


~ Consistently use the same version of your logo for all signage, communication, and promotion.

~ Harmonize tones and shades of colors throughout all types of signage and promotional materials.

~
Encourage all staff, volunteers, and supporters to employ the same language when describing your organization, your daily operation, and special events.


GROOM FACILITIES FOR SUCCESS

[That's virtual as well as physical]


Innovation is lovely, most of the time.  But consider the fact that facilities reflecting standards in your industry will reinforce a client's positive response to your advertising and promotional events.

~ Signage should mirror all other branding elements and should be well maintained.

~ Ensure that on-site and telephone conversations, as well as your outgoing voice mail message, are welcoming, positive, and helpful.

~ Establish professional standards for appearance--even if casual is your style--and the behavior of staff and/or volunteers to reflect and reinforce your ​desired image.



For further ideas for enhancing self-promotion,visit:  


Branding Strategies

Media Release Samples

 Event Overview Checklist 

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