WEARING YOUR BRAND

Making Yourself Memorable

       Making yourself memorable in today's crowded marketplace is one of the
    essential goals of any executive.
Whether you are seeking to inject dynamism
       into your job search, or are part of a re-energizing commercial or non-profit entity,
       I'd like to suggest you
raise the bar on your physical appearance--at least in
       settings related to your professional identity.

        I don't mean you should go out and buy a blazer that is color-matched to a
        corporate logo. Of course, if your organization has made such an investment,
        management can consider appropriate ways for team members to personalize
        their appearance. Today, I am suggesting that you examine how your choices in
       
clothing and accessories can help distinguish you from other professionals
     in a room
--who may be "taking center stage" before or after you.

         Exploring established
corporate colors, or choosing a distinct personal color
     palette
, may be a simple foundation on which to structure your professional
         "look." For this website, and other promotional venues for Imaginings, I have
         focused on shades of blue and gold, with accents of deep plum. That doesn't
         mean  these are the only colors I wear for business, but I will usually incorporate
         a couple of them when dressing for a business meeting. With variations in
         perceptions of color [see the page 
Plays on Color] and the effect of layering
         fabrics and other materials, I try to use some
gradient colors to enhance the
      blending of shades and tones.


        Today most designers veer away from "matchy-match" elements. However, using
       
harmonizing separate components produces a synchronicity that promotes
        overall impact. For instance, in the ebony and amber necklace shown below, there
        is a balance within the shades and tones of brown. Further, despite the hardness of
        sterling silver, the detailed wood carving and warmth of the amber offer a sense
        of harmony with nature. This is not to say such a piece can only be worn with a
​        peasant skirt and sandals. Combined with straight, modern lines in your suit, shoes,             handbag and briefcase, this
jewelry would soften and personalize an otherwise
     typical twenty-first century business look
.

        Although
women have a broader array of choices in apparel than men in most  
        professional fields, there are several ways in which a man can distinguish himself
        in appearance. Before investing in upgrading your wardrobe, it might be useful to
        buy a men's magazine to see what styles, textures and colors are being promoted.
        Even if you do not embrace every element, you can demonstrate your interpretation
        of modernity--beginning with a moderately
fashionable haircut. While wild prints
        are not appropriate for most professional positions, a thin diagonal stripe on a tie
        with a light colored shirt, or a patterned tie on a plain colored shirt can provide an                
expression of coordinated color--especially if the choices enhance your eyes
        
and/or skin tone.

        Regardless of whether you are a man or woman,
wearing some form of your          
     organizations logo will gladden the heart of most bosses
, and it proclaims your
        company affiliation at professional events.  To catch the eye of specific categories
        of people, consider incorporating recognizable insignia into your wardrobe--such
        as a
class ring, pin or tietac from a distinguished society, fraternal organization
     or notable school
.  Sometimes a local accent is useful in establishing your
        connection to the community.  Here in the American Southwest, both men and
        women enjoy wearing Native American jewelry, and often decorate their work areas               with other arts of the region.

        Finally, there is the issue of
suitability. If your company is having a picnic, it would
        not be appropriate to show up in a suit--especially if you are currently working in
        the shipping department. Like most of the issues we have explored, launch your
        self-renewal by:

     ~ Beginning with the end in your mind's eye--What do you want to project
            through your appearance?

     ~ Doing your homework--What style elements reflect your industry? How can
            you personalize them to reflect your personal style?

     ~ Evaluating what you already own before purchasing new items, especially
            if you are making a shift in your career. Lay out potential combinations of
            clothing and accessories on a plain background. If there are gaps in your
            wardrobe, consider whether two new shirts, some accessories, or trip to a                             seamstress will generate enough outfits for upcoming interviews and the
            first days of employment.

        You may be surprised by what you will find as you look through your closets and                   drawers. The following jewelry designs are samples of my personalized statements
        of style. Although I'm not selling jewelry, wearing one of my own designs is often
        a conversational opening and it affords me the opportunity to demonstrate the
        design aesthetic I bring to a client's project. I'll let you guess which one is the
        logical choice for me to wear when broadcasting my corporate brand, as opposed to     ​        representing the Southwest or promoting a story about Hawai`i.









What can you wear to highlight your personality and style?
Is there anything you can wear or carry that
demonstrates your particular talents?​


To strengthen your wordsmithing skills, visit Jeanne's blog:
Blog.ImaginingsWordpower.com 


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Copyright 2015 @ Imaginings. All rights reserved.

Copyright 2015 @ Imaginings. All rights reserved.